Set Collective is a talent agency and consultancy built for the next generation of storytellers – bold, disruptive and unapologetically original. We exist to champion creators who don’t chase culture, but shape it. Creators who are deeply craft-driven, intentional in their storytelling, and committed to building meaningful connection over momentary attention.

Our creators are not content machines. They are brand builders, cultural contributors and community leaders whose work carries weight beyond the algorithm. We partner with creatives who refuse to dilute their message or follow the status quo, using storytelling as a tool for advocacy, impact and progress.

At Set Collective, influence isn’t defined by metrics alone. Diversity is a commitment, not a KPI, and perspective is our greatest strength. Our creators want to transcend platforms – launch products, curate IRL experiences, advise global brands and collaborate across media. We collaborate with change-makers who lead with integrity, intention and accountability, elevating voices that deserve not just a seat at the table, but the whole stage.