championing the UK’s best storyteller’s
Set Collective is a creator-first talent management agency working with disruptive storytellers at the forefront of culture. The ones who don’t just follow trends, but shift them.
We build long-term careers, not flash-in-the-pan moments. That means thoughtful strategy, meaningful brand partnerships, and space for creators to grow their communities and impact to far surpass platforms.
The creator economy is changing
The creator economy isn’t what it was, and that’s a good thing.
Reach alone isn’t enough anymore. Audiences want meaning. Brands want credibility. Creators want longevity.
At Set Collective, we’re at the forefront of this shift, representing Creators who know how to connect through community, cut through with authenticity, and create with credibility.
At Set, we champion big thinkers building beyond traditional platforms and partner with brands Truly committed to long-term cultural relevance.
MEET OUR CREATORS
Bricks & Disorder
Bricks and Disorder are a creative duo and best friends known for their hands-on approach to craftsmanship and storytelling. Rising to prominence through documenting their home renovation journey, they captivated audiences with humour, friendship and inventive DIY. With backgrounds in advertising, Cullen and Ola bring a cinematic, narrative-led style to everything they create, from bold renovations to meaningful keepsakes, all driven by a desire to inspire and a belief that creativity can make anything possible
Iconicakes
Iconicakes are a London-based sister duo, Sara and Avni, known for their infectious energy, authenticity and big-sister relatability. Through honest, entertaining content rooted in the realities of modern womanhood, they’ve built a loyal, multi-million-strong community across TikTok, Instagram and YouTube. As polar opposites, their dynamic feels instantly familiar, offering comfort, representation and connection, while championing underrepresented voices and redefining what meaningful, community-led creator content can look like.
Kilahgram
Akilah Cohen is a London-based content creator blending style, storytelling and sincerity, known for content that feels both aspirational and deeply relatable. What began as documenting her home renovation has grown into a highly engaged community drawn to her honest reflections, curated escapism and playful touch, from Wishlist Wednesday to her Big Night In edits. With over 120,000 followers across platforms, Akilah is a storyteller at heart, creating thoughtful, creatively rich content rooted in real life and building a world her audience loves to return to.
